Mobile version of website

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Analysis of mobile versions:

  • Mobile commerce of my website.
  • All fashion brand now include mobile commerce as nowadays people are constantly connected to their mobile phones.
  • The email sign up form was also included on the mobile versions so that user on mobile won’t miss out on anything which is on the website.
  • The design on the mobiles and done on most sites was simplified from the website. The user is directed through the site with the use of imagery and text which is internal hyperlinks to the user.
  • The sue of white space was implanted and transferred from the web design so that the design has some breathing space and allows fro easy transmission between each section. This makes it clear to the user a creates a from of hierarchy.
  • The navigation bar was simplified to four main links to the user, ‘Menu’ ‘Search bar’ ‘My account’ and ‘My bag.’ This was influenced from looking into other mobile version such as Michael Kors and DKNY.
Advertisements

Promotions

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Analysis:

  • Promotional tool highlighting ‘spring floral.’
  • Done in conjunction with the offer when you pen so much on your first order you get a free sample of this perfume.
  • This is a small incentive for the existing and potential customers of Sophie Anne.
  • For the existing customers it is to express the loyalty within the brand by giving something back.
  • This is also to entice the new customers into purchasing with Sophie Anne.
  • The design of the perfume was to coincide with truth brand essence of pattern, bold, colour and print. The floral design was to represent this time of the year which is why i names the product ‘spring floral.’ The design was inspired from Daisy By Marc Jacobs another high end fashion Brand.
  • The floral pattern was implemented into a design within the background this was to coincide with the website and essence of the brand to the audience.
  • The choice of typography used is consistent with other platforms that i have used.
  • This is a seasonal perfume for the spring time of the year. I would intend to have this all year round. The name and design would be changed depending on each season. However there would be a clear link within each design and within the brand essence overall.

Advertising

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Analysis on design:

  • This is an example of the spreads which would be in my sophieannecollection.
  • The first example is my ‘sassy floral’ which is about the pastel floral vibes which was implemented onto the top of the model on the opposite page.
  • The second example is ‘stylish pattern’ which is all about the expressive, bold vibrant patterns this was implemented onto the models trousers on the opposite page.
  • Taylor Swift is on the third example which is for the ‘ sexy lace’ collection.
  • The choice of typography is consistent with the website and all other media. A classic sans serif font which is clean simple and elegant. Something which is clear and works well when expressing a bold statement.
  • Additionally the typography has the use of the pattern within this creates the link with the pattern in the background.

Social Media/ Instagram

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Analysis:

  • Social media competition.
  • The purpose of the competition is for the user to load a selfie of themselves in ‘sophieannecollection’ and share amongst other followers with the hash tag ‘SAstyestealselfie.’ The user would now be in with a chance of ‘stealing’ or winning a a whole new outfit from the ‘sophieannecollection.’
  • This was inspired from Michael Kors hash tag ‘MKtimeless’ where the user uploads an image of their own Michael Kors watch. This then enters them in with a chance of winning a brand new Michael Kors watch.

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Analysis:

  • This is my social media campaign.
  • The user uploads an image of themselves in the ‘sophieannecollection’ and describes themselves with the letter ‘s.’
  • For example the image above shows the user displays the adjective ‘symmetrical’ is my ‘sophieannecollection.’
  • This was inspired from Calvin Klein with the advocate Justin Beiber I dream in my hash tag ‘MyCalvins.’

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Analysis on social media:

  • This is my Instagram page for all things Sophieanne.
  • I have posted images from the magazine such as my ‘sassy floral’ collection. I also have a post of the model in the item of clothing which has the patterns from this collection.
  • I have also included a post from my brand ambassador Taylor Swift. Where it says i am ‘swift’ in my hash tag ‘sophieannecollection.’ I decided Taylor Swift would be a good celebrity to use as she has such as huge fan base. She is multitalented and has a good sense of style and isn’t afraid to take fashion risks. The essence of my brand is bold, colourful with print and patterns which relates well to Taylor Swifts style.

 

Website

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Analysis on design:

  • The use of navigation for the website is in the from of a scroll down to the user. this was done with the intention to make it as easy a methodical for the user in a way which creates hierarchy.
  • The navigation bar is at the top of the website which displays all the headings for the user. The use of the drop-down menu would be used. For example under ‘women’ would be the spring collection which would display all four collection in separate links. This is also displayed on the front of the website to the user.
  • The heading ‘step into spring with Sophie annes must haves’ was done as it is a common thing on other websites. Such as ‘Michael Kors must haves’
  • A pastel them is used throughout the design as this is subject to spring time of year. This is implemented across other media and other forms of my brand.
  • The use of colour was complemented with pattern as this makes it clear to the user the essence of our brand. This is also transferred across other media and platforms which all centre back to the logo and identification of the brand.
  • The campaign is also shown on the homepage of the weskit as this is an important aspect to the brand. My social media used is Instagram as found through research to be the best platform for my target audience. This is where the campaign takes place as the user upload images of themselves in the ‘sophieannecollection.’ These posts are then shared and searched through Instagram and are not filtered unlike other social media platforms. This allows hash tags to be found and shared across Instagram allowing the brand to be shown worldwide increasing the potential customers and interest within sophieanne.
  • The choice of typography for the heading ‘Sophie Anne’ is a classic serif font which adds to the elegance and glamour of the website and brand.
  • The main font used throughout the website is a serif font which is clean and simple which adds to the high-end aspect of the brand.
  • When the user opens the website the email sign up from will be the first thing that appears to the user. This is where the user enters their email and this will then be stored onto a database. The user will then receive anything and everything about Sophie Anne from our latest promotions and offers to upcoming events in store.

Identity- Logo

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Analysis of logo design:

  • The design was done to represent myself ‘Sophie Anne’ just like Gucci. The brand name reflects all aspects what i like in terms of patterns, print and colour. This is the essence of the brand as is what i wanted to portray in the logo.
  • The use of the pastel colours is used to complement the web design.
  • The initial represent my name
  • The initials were done to create a form of symmetry and reflection at the top which is shown with the reflection of the arch.
  • The Serif style font creates a more classy and elegant font which captures the high end glamour of the brand. This was also achieved through the use of the white space in the logo makes it appear more striking and classy.
  • The bold circular outlines are used to highlight the initials and the colours and patterned essence to show capture the print and colour aspect of the brand.