Social Media/ Instagram

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  • Social media competition.
  • The purpose of the competition is for the user to load a selfie of themselves in ‘sophieannecollection’ and share amongst other followers with the hash tag ‘SAstyestealselfie.’ The user would now be in with a chance of ‘stealing’ or winning a a whole new outfit from the ‘sophieannecollection.’
  • This was inspired from Michael Kors hash tag ‘MKtimeless’ where the user uploads an image of their own Michael Kors watch. This then enters them in with a chance of winning a brand new Michael Kors watch.

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  • This is my social media campaign.
  • The user uploads an image of themselves in the ‘sophieannecollection’ and describes themselves with the letter ‘s.’
  • For example the image above shows the user displays the adjective ‘symmetrical’ is my ‘sophieannecollection.’
  • This was inspired from Calvin Klein with the advocate Justin Beiber I dream in my hash tag ‘MyCalvins.’

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Analysis on social media:

  • This is my Instagram page for all things Sophieanne.
  • I have posted images from the magazine such as my ‘sassy floral’ collection. I also have a post of the model in the item of clothing which has the patterns from this collection.
  • I have also included a post from my brand ambassador Taylor Swift. Where it says i am ‘swift’ in my hash tag ‘sophieannecollection.’ I decided Taylor Swift would be a good celebrity to use as she has such as huge fan base. She is multitalented and has a good sense of style and isn’t afraid to take fashion risks. The essence of my brand is bold, colourful with print and patterns which relates well to Taylor Swifts style.



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