LOGO developed final stages

Feedback/Testing

After going through many designs i realised that it wasn’t clear that the logo design was a representation of my initials ‘S’ and ‘A.’

At first it was about the reflection of the letter S flipped so that it would be a lower case ‘A.’ However after getting feedback it was clear that this reflection wasn’t completely working to make it obvious what it was.

Therefore in order to keep the resemblance of reflection i keep the top of the letters as you can see on the last design above. The refection was obvious at the top. Then at the bottom the shape of each letter was clear to represent an ‘S’ and an ‘A.’

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