- Women ages 20-45 and above but mainly between this range according to research.
- Younger audience and between this range because of social media being a bit connection and link. Targeting women who frequently use social media such as Instagram being a main one in particular.
- Willing to spend that bit extra but generally prices to be lower than other high ends such as Gucci and Channel. Michael Kors and Guess are the similar price range i want to blend.
- Want to spend money on practical purchases.
- Working women in a we’ll paid job.
- Independent women.
- Younger side of target audience would admire this self and want to be that successful women in high end job. They still purchase from my brand but more as a luxury gift not multiple accessories.
What i want my brand to sell
Representation/style of brand
Celebrity influence ( If i was to have one)
- Taylor Swift as she is multitalented super star which such a huge Instagram following base. She will attract a wide range of people. Her style is very different and unique she is not afraid to wear what she wants.