Signature style- what brands are known for and why they are successful
Burberry is a British luxury fashion house that distributes clothing, fashion accessories, fragrances, sunglasses, and cosmetics. Its distinctive tartan pattern has become one of its most widely copied trademarks.
Chanel is a high fashion house that specializes in haute couture, ready-to-wear, luxury goods and fashion accessories. The House of Chanel is known for the “little black dress”, the perfume No. 5 de Chanel, as well as the Chanel Suit.
Christian Louboutin is a French footwear designer whose work has incorporated shiny, red-lacquered soles that have become his signature.
Fendi is an Italian luxury fashion house whose specialities include leather goods, fragrances, eyewear, timepieces and writing instruments. The company is known for its signature “baguette” handbags.
Gucci is an Italian fashion and leather goods brand, and part of the Gucci Group. They are the largest-selling Italian brand in the world.
Ralph Lauren is an American designer best known for his fashion line Polo Ralph Lauren
Why is it important for brands to have a signature style:
Have a clear distant style and representation of your brands is essential. This is what attracts your potential customers to buy into your brand as having a style that is instantly recognisable. This quality and consistent makes your brand stand out against the others. It gives your brand an identity to which other can identify with.