Luxury fashion logo designs why are they successful?
- Chanel Logo Design
Chanel is the first name that comes to many minds when luxury comes up in conversation. Part of this association is due to the brand’s carefully crafted image. The interlocking C’s originally belonged to the tony Chateau de Cremat, which gave the founder permission to use and trademark the image when the first Chanel store opened. The C’s are linked in a way that is reminiscent of jewelry chains, while the round shape and interlocking pattern hint at inclusiveness. The message that this is luxury merchandise we all can wish for has kept this fashion house a leader for decades.
- Louis Vuitton Logo Design
This company is the oldest fashion house still in business, with one of the world’s most recognizable logo designs. The L and V of the name are layered over each other to give a distinctive shape. The writing in the image is heavy with serifs to give a substantial feeling, while the full company name written below is in thin, unassuming lettering. The contradiction of substance and humility is attractive in a brand and may be part of the reason for the company’s longevity.
- Hermes Logo Design
This well known luxury brand began as a luxury leather goods shop—hence the Duc saddle seen on the horse in the image, as well as the noble cart shown hitched to the horse. The writing is extremely square, avoiding rounded shapes wherever possible for a very serious, straightforward image that is appropriate for a leather goods shop. While this image is more descriptive of the brand’s past than their present, luxury brands often focus on their history as a selling point. In this case, Fendi is no exception.
Gucci logo design
The Gucci logo is one of the great icons in the fashion industry and the Gucci brand is famous for is specialty leather goods. Gucci’s logo is simple – it is a play on the double ‘G’ of the name of the brands founder, Guccio Gucci. The Gucci logo design is recognizable, elegant and classy. It conveys the company’s virtues of elegance, style and good taste.
As you can see, many luxury logos use contradictions not as a negative aspect but as a branding point. Another commonality (with notable exceptions) is the use of a simple, sophisticated black and white color palette. One thing that all companies can learn from luxury logos is how to sell emotion as well as a product. There is always a new product on the market, but if people have an emotional attachment to your brand, they will reject any competition and keep coming back to you. These brands use professional logo design to sell a dream, which is a strategy that all business brands can use for maximum success.
Elements and conclusions to take forward into my own logo
- Chanel- The C’s are designed in a way which is reminiscent of jewellery chains.
- Louis- The L and V are layered over each other to give a distinctive shape. The writing in the image is heavy with serifs to give a substantial feeling, while the full company name written below is in thin, unassuming lettering.
- Hermes-The writing is extremely square, avoiding rounded shapes that is appropriate for a leather good shop.
- Gucci- Simple and play on the double ‘G’. Elegant and classy stylish and of good taste.